Our story

Art should be
legible to everyone

ARTVAL was born from a simple frustration — why is it so hard to know what art is actually worth? The answer shouldn't require a degree, a dealer, or a $500/hour appraiser. It should take 30 seconds and a smartphone.

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Founder of ARTVAL
Founder, ARTVAL
Designer · Collector · Builder
San Francisco Brooklyn Interior Design Art Collector Events
In this story
Origins The question The vision
01

Growing up between art and ambition

I grew up in San Francisco, a city where two worlds collide constantly — the creative and the entrepreneurial. My mother was an interior designer, which meant our home, our weekends, and our conversations were always shaped by aesthetics. I learned early that the objects around you carry meaning, history, and value far beyond what's visible on the surface.

At the same time, I was surrounded by startup culture — people building things from scratch, solving problems that seemed obvious in hindsight. It never occurred to me that these two worlds would eventually intersect in my own life.

02

A question of value

Now based in Brooklyn, I run my own interior design and events company — and I'm an avid collector myself. Art is part of my daily work and my personal passion. I know what it's like to stand in front of something beautiful and feel completely in the dark about its story or value.

"Some things sold for under $100 and others went for tens of thousands. They both seemed just as beautiful. It was impossible to tell why."

The idea for ARTVAL struck while I was reviewing the results of a past online auction. The price swings were staggering and seemingly arbitrary. A piece that moved me deeply had sold for almost nothing. Another, which I found equally compelling, had fetched a small fortune. I found myself spending hours cross-referencing auction databases, artist registries, and museum records just to understand why.

That research process — painstaking, manual, and time-consuming — was something I did out of passion. But most people never would. And they shouldn't have to.

03

A tool for every room you walk into

I wanted to build something that condenses all of those research hours into a single photograph. A tool that uses the power of AI to reference every source I used to check individually — auction records, artist registries, museum databases, provenance records — and surfaces the answer in seconds.

Whether you're at a flea market, an art fair, your favorite museum, or quietly snooping around a relative's attic, ARTVAL is designed to bring light and valuable context to the art around you. No expertise required. No waiting. Just answers.

Art has always had gatekeepers. ARTVAL is the key.

Our mission

Making art legible
for everyone

ARTVAL exists to democratize art knowledge. Whether you're a seasoned collector, a curious first-timer, or a dealer looking for a faster workflow — you deserve instant, intelligent, well-sourced answers about what art is worth.

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